How To Handle Reverse Logistics In Large Business
Third party logistics services are shifting focus to reverse logistics, which is the practice of organizing and refining the process of product returns. For a large business to succeed, they must make their returns department efficient in their duty in pleasing the customer at an acceptable cost.
The Internet has acted as a marketplace and a hub for business, but it also leads to a higher rate of returned products. Products might be different than what the customer expected, they may rethink a purchase, or it might just be defective. Whatever the case may be, any legitimate Internet presence deserves a returns policy and procedure that can handle even the most massive of recalls.
One reason why a business would outsource their reverse logistics operation is due to the process of making as few mistakes as possible when it comes to correct addresses. Shipping to the wrong address results in fees that the business has to pay due to negligence or a failure to validate an address. Third party logistics companies will already have systems in place to collect, organize, and print out address labels without error.
Some products are better off being fixed than replaced- such as what Microsoft does with its gaming consoles. With the gaming console fiasco Microsoft went through, it was apparent that fixing consoles for the price of shipping and low labor costs was much more effective than missing out on lost profits and enduring new restocking costs.
The refurbished market is a common one. A tactic used in this market is to cycle through refurbished products as needed. If the business selling the product receives a request to repair a certain item, they might instead put the item they receive in a warehouse to get ready for troubleshooting. They would then send an already repaired device back to the consumer to save on repair time. This doesn’t work for personalized devices, but does for most retail electronics.
Handbooks that are well laid out can work wonders for returns. Furniture companies can sometimes be notorious for including instructions that don’t make sense, or missing out on parts that should have been shipped. A manual will let the buyer know what they need and how they need to operate or assemble the product. If they become lost in the process, they are more likely to return the product and buy a different brand from a competitor rather than work it out.
Closing Comments
The logistics of returns processing isn’t simple to master. Outsourcing to a third party logistics service is necessary for when you outgrow your basic business model. Third party logistics services seek to save money, not waste it, so they are a great business investment. Consult several for a quote or consultation.
Learn more about outsourced distribution and fulfillment and outsourced order fulfillment.